Effective Date: January 1, 2024
Last Updated: January 1, 2024

At Fit by Blue, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your personal data when you visit our website, make a purchase, or otherwise interact with us.

1. Information We Collect

We may collect and process the following types of personal data:

  • Contact Information: Name, email address, phone number, and mailing address.
  • Payment Information: Bank details for SEPA transfers (collected during the purchase process).
  • Technical Information: IP address, browser type, and usage data collected through cookies and similar technologies.
  • Communication Data: Emails, feedback, or inquiries sent to us.

2. How We Use Your Information

We use the personal data we collect for the following purposes:

  • Order Processing: To process and fulfill your orders, including sending order confirmations, invoices, and shipping notifications.
  • Payment Processing: To facilitate payments and refunds, where applicable.
  • Customer Service: To respond to your inquiries, provide support, and improve our services.
  • Marketing: To send you promotional offers, newsletters, or other marketing communications, provided you have consented to receive such communications.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us improve our website’s functionality and performance.

  • Types of Cookies We Use:
    • Functional Cookies: These are essential for the operation of our website and enable you to navigate and use its features, such as accessing secure areas of the website.
    • Analytical Cookies: These help us understand how visitors interact with our website by collecting anonymous data, such as the number of visitors and which pages are most frequently visited.
  • Manage Your Cookies: You can manage your cookie settings through your browser settings. For more information on how to manage cookies, please visit your browser’s help page.

Please note that disabling certain cookies may affect your ability to use certain features of our website.

4. Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal data to outside parties except as described below:

  • Service Providers: We may share your information with trusted service providers who assist us in operating our website, processing payments, or shipping orders, provided that these parties agree to keep your data confidential and use it only for the purposes for which it was shared.
  • Legal Obligations: We may disclose your information when required by law or in response to legal processes, such as a court order or subpoena.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your personal data may be transferred to the acquiring entity.

5. reCAPTCHA

To protect our forms from spam and abuse, we use Google reCAPTCHA. This service checks whether data entered on our website (such as on a contact form) has been entered by a human or by an automated program. reCAPTCHA operates in the background, analyzing your behavior on our website to determine whether you are a legitimate user.

  • Data Processing: The reCAPTCHA analysis begins automatically as soon as you visit our website. reCAPTCHA collects various data points such as IP address, how long the user has been on the site, and mouse movements. This data is transferred to Google.
  • Google Privacy Policy: The use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service. By using our forms, you consent to this processing.

6. International Data Transfers

As we are a business operating in the European Union (EU), your personal data may be transferred and processed outside of the EU. We take appropriate measures to ensure that your data is treated securely and in accordance with this Privacy Policy, including the use of standard contractual clauses approved by the European Commission.

7. Data Security

We implement a variety of security measures to maintain the safety of your personal data, including encryption, access controls, and secure data storage. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

You have the following rights regarding your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can request corrections to your personal data if it is inaccurate or incomplete.
  • Right to Erasure: You can request the deletion of your personal data in certain circumstances.
  • Right to Object: You can object to the processing of your personal data for direct marketing purposes.
  • Right to Data Portability: You can request the transfer of your personal data to another service provider.

To exercise any of these rights, please contact us at info@fitbyblue.nl.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. When your data is no longer required, we will securely delete or anonymize it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any changes will be posted on this page with the updated effective date. Your continued use of our website after any changes indicates your acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Fit by Blue
Email: info@fitbyblue.nl